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By J.P. Nelson, Michael R. Baye

ISBN-10: 0080545939

ISBN-13: 9780080545936

ISBN-10: 0762308230

ISBN-13: 9780762308231

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Additional resources for Advertising and Differentiated Products (Advances in Applied Microeconomics, Vol. 10)

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Population on July 1. Source: Putman and Allshouse (1996, Table 115). CPI – Consumer Price Index for all items for all urban consumers. Source: Putman and Allshouse (1996, Table 101). S. Non-alcoholic Beverage Demand 27 Table A1. S. Non-Alcoholic Beverages, 1970–1994. 934 Note: The subscripts are defined as follows: 1 = fluid milk, 2 = juices, 3 = soft drinks, and 4 = coffee and tea. See appendix narrativefor sources and explanatory notes. 28 HENRY W. KINNUCAN ET AL. Table A2. Beverage Advertising and Remaining Data Series, 1970–1994.

K. K. S. S. 03 Annual Data Johnson (1992) Duffy (1990) Blake and Nied (1997) Tengene (1990) Nelson and Moran (1995) Average Quarterly Data Duffy (1995) Duffy (1990) Salisu et al. (1997) Nelson (1999) This Study Average The Long-run Demand for Alcoholic Beverages and the Advertising Debate Table 6. Comparison of Elasticity Estimates. 43 44 N. EDWARD COULSON, JOHN R. MORAN AND JON P. NELSON followed by spirits and beer. 15 This is the same result reported in almost all previous studies. This finding suggests that alcohol advertising primarily affects brand shares, and has very little impact on beverage demands or total alcohol consumption.

For a clear discussion of the distinction between the absolute- and relative-price versions of the Rotterdam model, see Selvanathan (1989). 3. Technically, Selvanathan’s (1989, p. 218) symmetry condition is ␤ij ≤ ␤ji for all i, j. The more stringent restriction (4c) is consistent with Theil’s (1980) model, which is based on a stronger assumption about how advertising affects marginal utilities than Selvanathan’s. 4. The sample covers a period of substantial changes in the level of soft drink and milk advertising.

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Advertising and Differentiated Products (Advances in Applied Microeconomics, Vol. 10) by J.P. Nelson, Michael R. Baye


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