Download PDF by Bob Gorton: Boosting Sales (Business on a Shoestring)

By Bob Gorton

ISBN-10: 0713675411

ISBN-13: 9780713675412

ISBN-10: 1408102528

ISBN-13: 9781408102527

The ...on a Shoestring sequence is helping small enterprise vendors develop their enterprise imaginatively, successfully and with no spending a fortune. geared toward marketers with lots of imaginative and prescient and dedication yet now not loads of funds, every one booklet is filled with principles that actually paintings, real-life examples, step by step suggestion and resources of additional information.

Boosting your company's revenues is key if you are going to make successful of your online business. This revised edition of Bob Gorton's Boosting Sales covers:

- taking a look at your present revenues and dealing out the place you must move next
- ensuring you are assembly a need
- taking part in in your strengths
- your costs (and the way you current them)
- chatting with and nurturing your latest customers
- searching for new customers
- Responding rapidly to prospects
- bettering your post-sales service
- operating to assure repeat sales

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For example, I once went from stall to stall in a market in Singapore bargaining on a lace tablecloth that was highly prized by my wife. They all seemed the same but I quickly reached a price below which no-one was prepared to sell – so I bought it. Smiling, the vendor took me to the back of the shop and offered tea, where he also showed me the video system that had faithfully recorded my wife’s original interest and my futile excursions attempting to negotiate a price around all the all the stalls he ran in the marketplace (about 80% of them).

E. Jr (1990). ‘Zero defections: Quality comes to services’, Harvard Business Review, Sep-Oct. 3. Birch, E. N. (1990). Focus on value in creating customer satisfaction, The Conference Board, 304 Research Report No. 944, New York. 45 Page 45 Black green Page 46 Black green 4 GETTING THE PRICE RIGHT We know that some customers are highly motivated by value for money and, as a result, are the most fickle. They might say that quality and service are more important – but don’t believe it! Price is always important to fickle customers.

For a vendor of antique time-pieces, it could be the number of longcase clocks available for sale because they are getting rarer. 2. For a restaurateur, the number of people dining (known as ‘covers’), which will in turn be affected by the number and arrangement of tables. 3. For a retail store, the amount of linear feet of shelving. 4. For an out-of-town superstore, the number of parking spaces, because that’s what limits the number of customers who can shop there on a busy day. 5. For a printing firm, the number of hours it is possible to run that big expensive machine between set-up and maintenance operations.

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Boosting Sales (Business on a Shoestring) by Bob Gorton

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