Download e-book for iPad: Emergent Strategies for E-Business Processes, Services and by In Lee

By In Lee

ISBN-10: 1605661546

ISBN-13: 9781605661544

ISBN-10: 1605661554

ISBN-13: 9781605661551

Lately, e-business purposes have advanced past company transactions and prone to incorporate shopper courting administration (CRM), cellular computing, internet mining, e-healthcare, social networking, and net 2.0. As e-business keeps to create new company types and applied sciences, researchers, better schooling college, and practitioners are in nice desire of applicable reference assets to augment their knowing of all facets of e-business applied sciences and administration. Emergent ideas for E-Business approaches, companies and Implications: Advancing company Frameworks is an authoritative number of unique, in-depth, and cutting edge study articles on e-business innovations, versions, techniques, companies, and purposes. This e-book provides an built-in view of rising matters and applied sciences addressed through well known students, supplying researchers and practitioners with the state-of the-art reference for destiny study and practices on a variety of subject matters together with e-CRM, e-business version, multi-channel administration, e-health, m-commerce adoption, offshore outsourcing, and e-business innovation.

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Extra resources for Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks (Advances in E-Business Research Series)

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Developing buyer seller relationships. Journal of Marketing, 51: 11-27. , & O’Brien, F. (2007). The strategic development process, chapter in supporting strategy: Frameworks, methods, and models. O’Brien, F. G. Dyson (editors). Indianapolis: Wiley Publishing. Greenberg, P. (2002). CRM at the speed of light: Capturing and keeping customers in Internet real time. 2nd edition, Sydney: McGraw-Hill. A. (2004). Valuing customers. Journal of Marketing Research, 41(1): 7–18. , & Nelson, S. (2003). CRM success is in strategy and implementation, not software.

Due to regulation and privacy concerns, the healthcare field moved at a pace much slower than online advertisers in organizing its efforts around available customer information. In fact, Zablah et al. (2004) argued that all parties to the healthcare equation need to utilize information technology more effectively, and manage their relationships in a meaningful manner. If the healthcare provider does establish a customer relationship, the organization can offer customer service and support on the web in a confidential manner.

2001). A framework for customer relationship management. California Management Review, 43(4): 118-142. J. (2004). An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon, Industrial Marketing Management, 33(6): 475-489. 13 14 Chapter II A New Conceptual Framework for Greater Success with Integration of E-CRM Soumaya Ben Letaifa Université du Québec à Montréal, Canada Jean Perrien Université du Québec à Montréal, Canada Abstr act This chapter examines how e-CRM has affected both organizational and individual behavior in a leading Canadian bank.

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Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks (Advances in E-Business Research Series) by In Lee

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