Download e-book for kindle: Enabling Consumer and Entrepreneurial Literacy in by Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan

By Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan

ISBN-10: 1402057687

ISBN-13: 9781402057687

ISBN-10: 1402057695

ISBN-13: 9781402057694

This ebook describes examine on low-literate, terrible dealers and in subsistence marketplaces, the resultant improvement of an cutting edge industry literacy academic application that allows customer and entrepreneurial literacy, and implications of the examine and the academic software for company, schooling, and various disciplines and services. There are vital assets that folks dwelling in subsistence have to functionality within the monetary realm: funds and information. The publication describes an academic application that makes a speciality of allowing primary talents in regards to the industry. This application makes use of the “know-why” or an realizing of marketplaces as a foundation for the knowledge of being an educated consumer or vendor. This quantity discusses implications of the learn and the academic software for non-profit corporations, for examine and perform in schooling, for enterprise examine and perform, and for educational and utilized research.

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Extra resources for Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

Sample text

It is beyond Cuddalore. Yes, it is Kurinjipet (name of town). After that, I read all the name boards on the way by adding the letters. I enquired there about how to go to Kurinjipet. They guided me and asked me to wait at the Cuddalore bus stand where the bus would come. I did so. The bus came, I caught the right bus, and paid the ticket charge of Rs. 8 and reached the place. Such pattern-matching is also used when determining whether medicines at the pharmacy match doctors’ prescriptions. 6 1 Basic Research on Low-Literate, Low-Income Buyers and Sellers Interviewer: Sumitra: You said that you could not read the number.

I would tell them to say that she would give tomorrow if it was not possible today. ” If I ask them in front of ten people, they would be embarrassed. You tell me. Is it not? I would talk to them individually. … I would ask them correctly (strictly). If it is not possible today, give me tomorrow. But don’t send the message while hiding. It will become a regular practice in your life. (They would say) “Okay, chit madam. ” I am confident because they have fear. But you won’t shout? I won’t shout.

Through door-to-door visits, we would enroll. … I enrolled those who trusted me or were willing to try. I have been steadily doing this from 1993 onwards. So, everyone joined and paid regularly. She explains to potential customers the benefits of buying certain items that would be useful during important life events such as marriage. Velamma: Without any knowledge of the item, they would ask what the price is. Some didn’t know the price, so they would ask their husbands. If they asked their husbands, what would they say?

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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces by Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan


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