By Lucy Tobin
Small enterprise booklet Award Winner 2013, Small enterprise publication Awards
The secrets and techniques of the UK's largest on-line marketers revealed
Thinking of beginning a enterprise? have already got a enterprise on-line and searching to take it to the following point? the glorious world-wide-web has made making a start-up that a lot more uncomplicated. millions of individuals are available in the market reaping the rewards the net can convey. so one can sign up for them, you may have come to the fitting place.
Profiling trendy most appropriate net marketers, Lucy Tobin - who meets winning enterprise founders a week writing an company column for The night Standard – takes us via their start-up tales and maps out precisely what is made them such a success. You’ll listen first hand from the intense sparks in the back of a few of the UK's best on-line companies. With interviews, sensible recommendation and insights, you are going to learn the way they did it, what they suggest, and the way you are able to do it too.
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Extra resources for Entrepreneur: How to Start an Online Business
39 ENTREPRENEUR After months of meetings, perseverance eventually paid off: entrepreneur Béla Hatvany, who sold his Silverplatter data business in the US in 2001, agreed to inject £5 million into JustGiving; a third in loans, the rest in equity. ’ With investment secured, Kharas arranged meetings with hundreds of charities to learn about what they might want from the site. One was Médecins Sans Frontières UK, headed by Anne-Marie Huby, a multi-lingual former journalist and founder of MSF in the UK.
She walked in, saying “It’s all bollocks, you know,” Kharas remembers. ‘I realised within minutes that she was someone I needed to get on board. Brutally honest feedback is what all start-ups need. ’ Huby liked the idea behind JustGiving and quit her job. With Kharas’s business background, and Huby’s marketing knowledge, the duo set up a small office in Soho. At the start, JustGiving outsourced its commerce platform to a technology firm called Quantiv. ‘In the long run, however, I think it’s really important to bring people in-house – that’s what we did – as you need to work more closely with the people doing your development, and ensure they have a clear line of sight to your customers’, Kharas explains.
I’d been casting around for something to do since becoming a parent’, she explains. ‘After having children I didn’t want to go back to traditional work – I’d been a sports reporter, dashing around the country all the time. ’ After flying in from Florida, Roberts asked a friend with a technical background to build the Mumsnet website in return for a chunk of the future company. She then asked Carrie Longton, a TV producer whom she knew from antenatal classes, to be a co-founder of the site. ‘I wanted a partner because I didn’t want to work every hour of the day’, explains Roberts.
Entrepreneur: How to Start an Online Business by Lucy Tobin