By Henry Kressel
Marketers have lengthy been drivers of innovation in built nations. they begin businesses and create new industries that retain economies robust and filthy rich. this day, although, in constructing countries corresponding to China, state-controlled economies are construction strong industries at attractive velocity and siphoning off jobs from the West. How can marketers functionality within the face of this problem? Can they proceed to create financial worth in a globalized enterprise atmosphere? This ebook addresses the the most important factor of country making plans vs. loose company and examines particular difficulties surrounding entrepreneurship within the worldwide economic climate via 9 case histories of entrepreneurial businesses. It additionally appears to be like at how and why executive will get fascinated with fiscal progress and the way marketers give a contribution to financial price. according to this research, the authors argue that businesses can prevail, even in managed economies, via figuring out the customs and regulations of nations the place they do enterprise. [C:\Users\Microsoft\Documents\Calibre Library]
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Additional info for Entrepreneurship in the Global Economy: Engine for Economic Growth Hardcover
But in developed economies the problem of weak growth is rarely caused by a lack of new technologies. Governments fund research and development at universities and in other institutions to develop new technology, and most large corporations maintain their own product development organizations to generate the next big success. To prove the point, consider the fact that the US invests more in R&D than any other country in the world. The level of this investment has remained between 2½ and 3 percent of GDP since about 1960.
AOL was arguably the most successful of all Internet service providers in exploiting special access, mailing tens of millions of CDs to potential customers, and signing up millions of subscribers. Special access is now offered in over i fty countries around the globe, with other countries adopting what was arguably a great success in the US in stimulating novel data communication services. Today it is being used increasingly for voice communications via packet switching, a development unforeseen in the 1970s.
While no innovation cluster comes close to it in terms of economic value created, some that have emerged in the US and overseas have produced a signiicant number of successful entrepreneurial companies. 16 It takes both infrastructure, present in abundance around Silicon Valley, and cultural development. After major efforts, successful innovation clusters have emerged in the past thirty years in the US, Europe, and Asia, usually at the initiative of local government authorities. These locations usually start with excellent universities and a concentration of specialized industry.
Entrepreneurship in the Global Economy: Engine for Economic Growth Hardcover by Henry Kressel