By Carl Haacke
Regardless of the hype, the know-how bubble of the Nineteen Nineties was once no longer pushed via the web. It used to be pushed via innate human forces that go beyond the web, the Nineties the twentieth century, and the USA. because the Sixties, there has hardly ever been a yr without a bubble someplace. this present day we see bubbles in China, nano-technology, actual property, and plenty of extra are at the way.Through an in-depth research and interviews with over a hundred of the world’s so much influential enterprise capitalists, Fortune 500 CEOs and Wall Street’s multi-billion buck portfolio managers, Frenzy unearths the unforeseen using forces of bubbles. Frenzy offers serious insights and classes for today’s company pros, traders and coverage makers to control the bubbles of the long run.
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Extra info for Frenzy: Bubbles, Busts, and How to Come Out Ahead
As it turns out, the kind of information reinforcing the Internet story is similar to the kind of information that has proven to sway jury verdicts. Thomas Mauet, the most influential figure in trial technique research, advises lawyers to use storytelling as strategy: “Good stories organize, humanize, dramatize. They have plot, characters, emotion. The story uses sensory language, present tense, and pacing. ”22 Simple and direct language with vivid testimony persuades jurors more than complex language.
When a large company made an acquisition or launched a new initiative based to some degree on the insight of outside experts, other watchful investors took this investment decision as further proof of the viability of the venture and the Internet more generally. Large companies “become part of the gasoline on the fire syndrome,” said Tom Perkins. ”62 Cisco, for example, was buying companies at huge valuations. Many critics later said that Cisco helped push up the prices of many telecommunications start-ups because they seemed to validate extraordinary valuations.
55 With so little information available, the New York Times, like so many businesses, was put into a position in which it was pressured to trust others to provide expert opinions. “I don’t understand this stuff . . but these guys must know,” was a common refrain within many businesses. com client base. Like so many businesses trying to do the best they could during the explosive opportunities bubbles create, SS+K became caught in the trust pyramid. coms. SS+K won UrbanFetch as a client, which for a brief period became an exciting Internet company that provided online delivery of items within one hour for the PERCEPTIONS (SEEING IS BELIEVING) 39 high-end consumers on the run.
Frenzy: Bubbles, Busts, and How to Come Out Ahead by Carl Haacke