By Attila Bruni
Entrepreneurship might be learn as a cultural and monetary phenomenon. lately, gender has turn into an expanding impression on entrepreneurship. This groundbreaking new learn considers either gender and entrepreneurship as symbolic kinds, taking a look at their various styles and social illustration. offering an ethnographic examine of the gender structuring of entrepreneurship, this paintings employs 3 strategies:A serious survey of gender stories which argues that entrepreneurship is a cultural version of masculinity that obstructs the expression of different models;'Reflexive' ethnographic commentary performed in 5 small enterprises which describes how enterprise cultures are 'gendered' and the way gender is the made of a social practice;An research of ways discursive and narrative practices in company cultures represent gender and entrepreneurship.
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Additional resources for Gender and Entrepreneurship: An Ethnographic Approach
When it is applied to those who are criticized it is used with the meaning of poison; when it is used for those whom the speaking subject favours, it means remedy. The word pharmakon is ‘the medium in which opposites are opposed’ and in which one side crosses over into the other – good/bad, inside/ outside – in an endless game (Derrida, quoted in Cooper, 1989). The purity of the inside, says Derrida, can only be attained if the outside is branded as a supplement, something extra – an excess – which nevertheless plays a necessary central role in the formation of the inside.
Our thesis is that entrepreneurship, as a form of masculinity, is a cultural barrier raised (and a technique of power used by a certain group in society) against other forms of masculinity and against entrepreneurial activity by women. 2 Gender as a social practice, entrepreneurship as a form of masculinity A theoretical framework The purpose of this chapter is to outline our theoretical framework for a gender approach to entrepreneurship. Reviewing the debate, gender will be defined as a linguistic artefact, a theoretical concept, a feminist invention, an effect or a consequence of a system of difference, as well as a quasi-object whose meaning is enacted in appropriate situations.
Both strands of literature, in sustaining the idea that men and women are different, sustain the current social order through the discursive practices that mould the entrepreneur-mentality. Ahl’s (2002: 178) analysis of the discursive practices of eighty-one articles on women entrepreneurs reaches conclusions very similar to ours. She points to the following discursive strategies: • • Entrepreneurship is male-gendered, but thought of as neutral. It is based on four basic assumptions: economic growth is good and entrepreneurship is good since it furthers economic growth; men and women are different; a gendered division of a private and a public sphere of life; individualism.
Gender and Entrepreneurship: An Ethnographic Approach by Attila Bruni