By Mary C. McComb
Nice melancholy and the center classification: specialists, Collegiate adolescence and enterprise Ideology, 1929-1941 explores how middle-class students navigated the rocky terrain of Depression-era tradition, activity marketplace, courting industry, potential marriage customers, and school campuses through the use of expert-penned suggestion and enterprise ideology to make feel in their scenario.
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Extra resources for Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 (Studies in American Popular History and Culture)
How Do We Sell It? 41 possessed, which made females capable of attending college, yet barred them from attaining lucrative work after college. Friendliness and charm could be used to captivate a potential husband, but the rough and tumble world of corporate business needed men who had skills including innate intelligence and tough-mindedness. 62 These serious female students, also known as “grinds,” were often from more modest socioeconomic backgrounds than their peers. 63 Female students who wished to be encouraged about their academic pursuits could attend schools like Mount Holyoke where students were openly supportive of academic rigor, fiercely competitive for good grades and extremely devoted to achievement in the classroom and beyond.
Once students had sorted out why they were there and why Others were there, they turned their attention to advertising college life to the public in order to secure jobs for themselves after graduation. indd 34 6/23/2006 10:52:10 AM Why Are We Here? How Do We Sell It? 24 In the early decades of the twentieth century college life prepared young men to compete in the world of business, while it prepared serious female students for unknown futures. 26 Many young white males jealously guarded what they saw as their birthright to higher education, a college degree and a good job.
This dedication was often ridiculed by outsiders, but in the insular community of Mount Holyoke women were encouraged to be powerful, strong and driven to succeed. Although women from Mount Holyoke were safe from mockery on their own campus, this did not spare them from being lampooned in the national discourse. ”66 Even though undergraduates at Mount Holyoke were often perceived as Others, they expressed similar anxieties as their male peers about the job market, future roles and fears about the ongoing Depression.
Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 (Studies in American Popular History and Culture) by Mary C. McComb