Download e-book for kindle: Hair care : from physiology to formulation by Allured Publishing Corporation

By Allured Publishing Corporation

ISBN-10: 1932633359

ISBN-13: 9781932633351

ISBN-10: 6000039786

ISBN-13: 9786000039783

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Indd 43 9/15/07 12:57:44 AM 44 Ethnic Paradigm Shift for India’s Hair Care and trainer, Pivot Point India. “While hair colors as a market has matured, slowly we are seeing a demand for hair styling and care products from the consumers. There are still more female buyers than male buyers. ” This also shows that there is a deeper market penetration. The aspiration value has increased beyond consumers in the tier one/ urban markets across the cities. Consumers in the tier two and tier three markets, including those in rural areas, also are demanding more and new products.

The product contains concentrated silk and is fortified with botanicals and vitamin E. As consumers begin to expect more from their ethnic hair care products, the challenge is up to formulators and marketers to launch products that deliver on promise. ” asked Obukowho. “It goes back to the work of the chemist who built the formula. indd 34 9/15/07 12:57:04 AM Chapter 6 Maintaining Ethnic Hair Care Leverage: an Interview with Patrick Obukowho KEY WORDS: raw materials, conditioners, moisturizers, relaxers, melanin ABSTRACT: Discussion of future of ethnic hair care products including broad scope of ethnic differences requiring different products.

Use of styling agents (mousse products) and hair sprays decreased by almost 22%; gels and gel-like products are the most popular in this market segment. Table 1. indd 50 9/15/07 12:57:55 AM Rocafort et al. 4 million people. 2% of the US population in 2000 and is growing faster than the total US population. From 1990 to 2000, census figures show an increase of 5 million Asians equating to a growth of 72%, while the US population grew only 13% during this same decade. 6%). The population is split by region.

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Hair care : from physiology to formulation by Allured Publishing Corporation


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