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Extra resources for Harvard Business Review - September 2010

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Portfolio. 2010). Redefining Failure e think we know wha t failure looks like. Products don't get purchased. Reorganizations make things worse. Shipments aren't delivered. Speeches don't get applauded. Things explode. These are the emergencies an d disasters that we have nightmares about. We think that failure is the opposite of success, and we optimize our organizations to avoid it. We installiayersand layers of management to elimina te risk and prevent catastrophes. One surefire way we've found to avoid failing is to narrowly define what failure is-in other words, to treat almost everything that happens as a nonfailure.

Urban areas can ofte n fee l li ke no -go areas if they're poorly lit . So why not make everyone feel safer by improving visibility? OUf LED w hite light is a simp le solution t hat he lps peop le see face s more clea rly '~, \, and so feel mo re secure. Fin d o ut mo re at www. ORG COLUMN Godin Set h God i n is an entrepreneur. a blogger, and an author. His latest book is Linchpin: Are You Indispensable? (Portfolio. 2010). Redefining Failure e think we know wha t failure looks like. Products don't get purchased.

And it was coming from a potent activist organization, suggesting a problem I wasn't intimately familiar with. Even in my early-morning haze, I knew that was a bad combination. Throwaway the Monday morning to-do list- we've got us an issue here. That morning our IT department set up a system to auto matically reroute all the activist e-mails from my inbcx to a separate folde r- not so that I could avoid them (although it was nice to have my inbox back), but because we wanted to make sure each one got a response.

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Harvard Business Review - September 2010 by Harvard Business School Publishing


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