By Justin Herald
In Justin Herald's common and assured variety, this ebook describes how the writer grew to become $50 right into a $25-million enterprise in seven years with no ever going into debt or borrowing money—and and not using a enterprise measure. Aspiring marketers are proven Herald's secrets and techniques, which come with artistic, leading edge, and cheap advertising and marketing principles that harness the facility of branding with the intention to show off cutting edge services and products.
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Extra resources for How to Grow Your Business Without Spending a Single Cent
While this book is actually about growing your business without spending a single cent, I just have to let you in on one little thing that I did spend money on—it didn’t cost me a great deal but it made a huge impact on my sales. With every product that I sold I gave away a free car sticker. Some of you may see that as a bit pointless, but just let me show you the impact it made. 08, and I gave away about 60 000 each year. Now if you multiply that by the nine years that I was running Attitude Inc®, that is a minimum of 540 000 stickers potentially on the backs of people’s cars promoting my product.
By this stage I was seeing red, but as fate would have it, Vanessa stepped in and told her that we would pay cash to secure the discount. After I calmed down a bit I asked when it would be delivered. At that point we were informed we would have to pay a $60 delivery fee. Once again I was flabbergasted, because about 45 minutes previously, Vanessa and I had been told that as it was a very expensive bed, we would be getting it delivered for free. But no, that was just another miscommunication. Once again my calm and beautiful wife stepped in, said that we would pay for the delivery and asked when it would arrive.
Start looking after those customers you already have. Don’t do it in a way that makes them feel as though they have to get out there and plug your business all the time, give them such an experience that they just have to tell other people about it. 40 How to Grow Your Business 22/6/05 12:53 PM Page 41 Using your customers to grow your business costs nothing Keeping a strong customer or client base basically comes down to brand loyalty or, even better, customer loyalty. Unfortunately, it often seems that the bigger a business gets the worse it seems to regard its customers.
How to Grow Your Business Without Spending a Single Cent by Justin Herald