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Get online and look for other companies who share these qualities. They don’t necessarily have to share your product or service, although checking the competitors’ logos can give you perspective. 2. Determine the design Basically, you can choose from three different styles of logos: • A logo that illustrates what you do. For example, if you own a café, you’d probably have an image of a coffee grinder or a steaming cup of coffee in the background. Make airplane parts? You’d probably show an airplane of some sort.
Go ahead. Just remember points one and two of this list when you do. QUICK Tip Brand Consistency: To get a big-business example for small-business branding, think about two companies. One is Southwest Airlines: friendly, casually dressed employees; reasonable rates; and humorous announcements as the plane takes off—especially useful for those suffering from a fear of flying. The other is Nike. The shoes, with the omnipresent logo; the website that has so much energy your computer might implode; and the language so cool, so driven, you think even the letters work out.
Our staff knows office products and is available to answer questions. Customer: You will receive unmatched customer service from staff who know office products and will readily answer your questions. The best connection in this regard is a direct connection: the written equivalent of a handshake, a good laugh, drinking a frothy beer together at a pub. Well, maybe not quite that direct. Here are a few more pointers: • Use language that makes the customer feel comfortable. You don’t want to talk at them, but to them.
Instant Marketing for Almost Free by Benjamin