By K. Richardson
Utilising multimodal textual research to the languages and pictures of online communique kinds, Kay Richardson indicates, from an utilized linguistic standpoint, how the web is getting used for international, interactive verbal exchange approximately public healthiness dangers. distinct case reports of the potential hazards posed through SARS, by way of cell phones and via the vaccination of infants opposed to adolescence ailments are positioned in the context of study on computer-mediated conversation, in addition to in the broader social context of globalization and discourses of probability and belief.
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Additional info for Internet Discourse and Health Debates
Then there are the authorities which regulate these industries and formulate policies in what they represent as the ‘best interest’; and ﬁnally, research scientists conducting their varied enquiries so that policy and practice can be, or can claim to be, based on sound knowledge. The problem with the ‘risks’ which are discussed in this research, particularly with the mobile phone and MMR debates, is that they do not allow us to use the word ‘risk’ with a stable meaning. If ‘risk’ in its negative guise is about doing something now, and possibly, but not certainly, suffering bad consequences afterwards, then the problem in these cases is about the extent of the uncertainty in respect of those bad outcomes.
Gummer would see this as a very exaggerated account of what he was doing, and the exaggeration had a satirical purpose at the time, but it is hard now to recover any other version without some archive research. There is another scenario in the literature which bears on the question of the media voice and its separability from the reported voices. Dearing (1995) and others have spoken of a situation in which the manner of reporting, by writers and editors trained in the protocols of ‘balance’, creates an impression of equality-in-argument between two opposed positions when within the scientiﬁc world no such equality exists, because one view is a majority/mainstream view and the other is a minority/fringe view.
His co-editor, in the preliminary chapter, writes about the importance of allowing ‘expert’ and ‘lay’ perspectives to inform each other as part of a two-way process: If scientiﬁc and lay perspectives are to inform each other, those responsible for communicating about risks have both to take public concerns seriously while still doing justice to available scientiﬁc evidence. This can be a difﬁcult balancing act. As argued in subsequent chapters, very often answers have to be found in the process of communication and engagement with relevant stakeholders, rather than just the ﬁne-tuning of words.
Internet Discourse and Health Debates by K. Richardson