By Mark Laver
Jazz Sells: song, advertising, and Meaning examines the problems of jazz, intake, and capitalism via ads. On tv, on the net, in radio, and in print, advertisements is a seriously very important medium for the mass dissemination of tune and musical that means. This e-book is a research of using the jazz style as a musical signifier in promotional efforts, exploring how the connection among model, jazz track, and jazz discourses come jointly to create which means for the product and the patron. whilst, it examines how jazz deals a useful lens during which to envision the advanced and infrequently contradictory tradition of intake upon which capitalism is predicated.
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Extra resources for Jazz Sells: Music, Marketing, and Meaning
These narratives have implicated virtually every public and private element of social and cultural life, from intimate anxieties about one’s own body, to public discourses about community and citizenship. Throughout the century-long history of mass-mediated advertising, advertisers have put numerous cultural resources to the task of “interpellating” consumers. Of these various resources, music has been one of the most important and most effective. Music in Advertising: An Overview Music is such an important resource for advertisers precisely because it is so important to each and every one of us.
Contributors will focus on studies of the music, which find different ways of telling the story of jazz, with or without reference to the United States, and will investigate jazz as a medium for negotiating global identities. Preface Jazz has historically been a difficult genre of music to pin down. While insiders debate musical specifics—eighth note syncopation, ride cymbal patterns, instrumentation, and the centrality of improvisation, for instance—the discussions in popular culture at large are far more diffuse.
So-called “jazz” festivals commonly include big-ticket artists such as Sting, Bruce Springsteen, and De La Soul. In everyday speech, the word “jazz” can function as a noun or a verb: it can be something you listen to, of course, but it can also be something that you do (as in “get jazzed,” or “jazz it up”), or indeed, a generic substitute for the word “stuff” (“all that jazz”). It gets even messier when we think about the way that jazz gets deployed in advertising and branding. Recent television spots have used jazz soundtracks or iconography to advertise UK-based “Drench” spring water (featuring a band of musical hamsters) and North American iShares financial investment services.
Jazz Sells: Music, Marketing, and Meaning by Mark Laver