Download e-book for iPad: Jazz Sells: Music, Marketing, and Meaning by Mark Laver

By Mark Laver

ISBN-10: 1138018759

ISBN-13: 9781138018754

ISBN-10: 1138018767

ISBN-13: 9781138018761

ISBN-10: 1315779544

ISBN-13: 9781315779546

ISBN-10: 1317699793

ISBN-13: 9781317699798

ISBN-10: 1971132330

ISBN-13: 9781971132334

Jazz Sells: song, advertising, and Meaning examines the problems of jazz, intake, and capitalism via ads. On tv, on the net, in radio, and in print, advertisements is a seriously very important medium for the mass dissemination of tune and musical that means. This e-book is a research of using the jazz style as a musical signifier in promotional efforts, exploring how the connection among model, jazz track, and jazz discourses come jointly to create which means for the product and the patron. whilst, it examines how jazz deals a useful lens during which to envision the advanced and infrequently contradictory tradition of intake upon which capitalism is predicated.

Show description

Read or Download Jazz Sells: Music, Marketing, and Meaning PDF

Best popular books

New PDF release: The Songs of Hollywood

From "Over the Rainbow" to "Moon River" and Al Jolson to Barbra Streisand, The Songs of Hollywood strains the attention-grabbing heritage of tune in movie, either in musicals and in dramatic video clips corresponding to excessive midday. good illustrated with 2 hundred movie stills, this pleasant e-book sheds a lot mild on a few of Hollywood's most sensible recognized and enjoyed repertoire, explaining how the movie made convinced songs memorable and highlighting vital moments of movie background alongside the best way.

Download e-book for iPad: Soundtracks : Popular Music, Identity and Place by John Connell

Sound Tracks is the 1st entire publication at the new geography of well known tune, studying the complicated hyperlinks among areas, tune and cultural identities. It presents an interdisciplinary point of view on neighborhood, nationwide and worldwide scenes, from the 'Mersey' and 'Icelandic' sounds to 'world music', and explores the varied meanings of song in various local contexts.

Download PDF by Don Tyler: Music of the Postwar Era (American History through Music)

On the finish of WWII, subject matters in track shifted from infantrymen' reports at struggle to coming domestic, marrying their sweethearts, and returning to civilian existence. The song itself additionally shifted, with crooners akin to Bing Crosby and Frank Sinatra exchanging the massive Bands of years earlier. kingdom track, jazz, and gospel persevered to conform, and rhythm and blues and the recent rock and roll have been additionally renowned in this time.

Download e-book for iPad: Jazz: The Australian Accent by John Shand

Jazz: The Australian accessory explores the original advancements in Australian jazz over the past 20 years. via interviews, anecdotes, research, and a spouse CD, major tune journalist John Shand presents a desirable perception into the cutting edge, state of the art scene that's Australian jazz. He argues that the jazz has develop into a defining strength in our cultural panorama and that it's as vigorous and leading edge as any out of the country.

Extra resources for Jazz Sells: Music, Marketing, and Meaning

Sample text

These narratives have implicated virtually every public and private element of social and cultural life, from intimate anxieties about one’s own body, to public discourses about community and citizenship. Throughout the century-long history of mass-mediated advertising, advertisers have put numerous cultural resources to the task of “interpellating” consumers. Of these various resources, music has been one of the most important and most effective. Music in Advertising: An Overview Music is such an important resource for advertisers precisely because it is so important to each and every one of us.

Contributors will focus on studies of the music, which find different ways of telling the story of jazz, with or without reference to the United States, and will investigate jazz as a medium for negotiating global identities. Preface Jazz has historically been a difficult genre of music to pin down. While insiders debate musical specifics—eighth note syncopation, ride cymbal patterns, instrumentation, and the centrality of improvisation, for instance—the discussions in popular culture at large are far more diffuse.

So-called “jazz” festivals commonly include big-ticket artists such as Sting, Bruce Springsteen, and De La Soul. In everyday speech, the word “jazz” can function as a noun or a verb: it can be something you listen to, of course, but it can also be something that you do (as in “get jazzed,” or “jazz it up”), or indeed, a generic substitute for the word “stuff” (“all that jazz”). It gets even messier when we think about the way that jazz gets deployed in advertising and branding. Recent television spots have used jazz soundtracks or iconography to advertise UK-based “Drench” spring water (featuring a band of musical hamsters) and North American iShares financial investment services.

Download PDF sample

Jazz Sells: Music, Marketing, and Meaning by Mark Laver

by Mark

Rated 4.91 of 5 – based on 40 votes