By Dave Kerpen
It can pay to be LIKEABLE!
You may have a rock-solid enterprise process, limitless assets, and the main proficient humans on employees. yet just one factor is assured in today’s hyperconnected society: in case your enterprise isn’t likeable, it's going to fail.
Dave Kerpen is aware how very important it truly is for a enterprise to be liked—by consumers, staff, stakeholders, and most of the people. He wrote the booklet on it. His groundbreaking bestseller Likeable Social Media changed the best way companies engage with their buyers every day. Likeable enterprise lays out eleven concepts for enterprises of all sizes to spur development, gains, and total good fortune. Dave Kerpen unearths the outstanding returns you’ll get if you achieve the belief of your buyers and stakeholders. In today’s social media global, it actually can pay to be likeable.
Likeable company helps any chief at a smallor mid-sized corporation elevate gains and spur progress by means of using the eleven rules of commercial likeability, such as:
- LISTENING—to clients, colleagues, shareholders—and opponents
- AUTHENTICITY—because today’s savvy shopper consistently understands whilst you’re faking it
- TRANSPARENCY—honesty builds belief, and any deviation can wreck your attractiveness
- ADAPTABILITY—managing swap and discovering new possibilities is necessary to good fortune at the present time
- SIMPLICITY—in layout, in shape, and in functionality
- GRATEFULNESS—every “thank you” is favored . . . and generates astonishing returns!
Likeability spreads. As a enterprise chief, you put the tone. Be likeable and your employees should be likeable—which in flip creates a extra likeable consumer experience.
The blueprint for eternal enterprise likeability is on your arms. observe Kerpen’s simple ideas day in and time out, and earnings and development are certain to follow.
Praise for Likeable Business
“Dave Kerpen has defined why buyers anticipate extra, and he delivers the instruments to carry in your model promise. Be sincere, be obvious, and be real. which will be likeable in enterprise, you need to learn this book!”
—Jeffrey Hayzlett, bestselling writer of Running the Gauntlet and The reflect Test
“Dave Kerpen’s manifesto on turning into a likeable chief of a likeable company applies both good to social marketers and the nonprofit area. Gratitude is his concluding precept, and that i yes am thankful to Dave for penning this book.”
—Charles Best, founding father of DonorsChoose.org
“Kerpen demonstrates how construction a likeable tradition could be the most important and profitable technique of all.”
—John Jantsch, writer of The dedication Engine and Duct Tape Marketing
“This vital, persuasive ebook will switch how you take into consideration and function your small business. someone who hopes to guide effectively within the twenty-first century must learn this book.”
—Meg Cadoux Hirshberg, writer of For larger or For Work: A Survival advisor for marketers and Their Families
“From transparency to authenticity to the influence of sharing one’s values through tale telling—Dave Kerpen’s blueprints on find out how to run a company circulate from ‘Likeable’ to crucial. Ben & Jerry’s was once based on those values in 1978 and has practiced them throughout the company’s exceptional development to this very day. With communique at electronic speeds in today’s company global, it’s now not a decision to be in charge. shoppers decide to help companies who perform values-led enterprise. The possibilities while operating your corporation in a accountable demeanour let nice freedom inside of your company and externally with the ever-growing wide awake purchaser international round us.”
—Jostein Solheim, CEO of Ben & Jerry’s
“Dave presents a blueprint that permits marketers all over to construct a profitable, likeable enterprise during this period of social media.”
—Scott Gerber, founding father of younger marketers Council
“A masterful storyteller, Dave Kerpen takes you on a trip into the glorious new international of day after today. It’s a spot the place clients love you and confirm your corporation good fortune. this can be no wishful utopia. It’s a truth nearby for those who stick with the foundations of Likeable Business.”
—Michael Stelzner, CEO of Social Media Examiner and writer of Launch: the best way to fast Propel your corporation past the Competition
“Social media teaches companies how you can be nicer to people—and be happier whereas doing it. This e-book will educate you the way to make that adjust in your complete business—and earn more money simply because you’re doing it.”
—Andy Sernovitz, New York instances bestselling writer of Word of Mouth advertising: How clever businesses Get humans Talking
“Likeability concerns. It opens doorways and minds and makes every little thing more uncomplicated. yet, how do you ‘build’ a likeable company? In Likeable Business, Kerpen stocks a verified step by step route to likeability. an outstanding learn for marketers and bosses alike!”
—Jonathan Fields, writer of Uncertainty and founding father of stable existence Project
“It’s uncomplicated; whilst humans comprehend who you're and the place you come back from, they’re likely to rally round your reason. each corporation has its personal particular historical past, one that’s worthy sharing. At 1-800-GOT-JUNK? we’re captivated with sharing the place we got here from and the place we’re headed not just with our clients and the general public yet inside of our personal teams.”
—Brian Scudamore, founder and CEO of 1-800-GOT-JUNK?
"An first-class booklet for someone operating in customer support, Kerpen’s paintings offers unique methods of pondering daily activities. Recommended."
(Starred overview) Publisher's Weekly
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Extra resources for Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
If your name isn’t listed, but you’re among my extended group of friends, family, colleagues, and supporters, please know how appreciative I am of you and your impact on my life. My Likeable Coauthors After everything you’ve done for this book, Theresa and Valerie, it’s hard for me to believe I wrote a book on my own before this one. Thank you, Val, for your excellent research and interviews. You have a bright future ahead of you. Thank you, Theresa, for your tireless work on and dedication to this book and for your uncanny ability to capture my voice and vision.
2 Hastings could have hidden himself away, buried his head in the sand, and refused to change the policy. After all, businesses becoming arrogant about their products is nothing new. All too often, businesses will take a bad idea and run with it—only to have to come back later and pick up the pieces. But Hastings decided to cut his losses rather than draw them out. He admitted that the idea was a bad one and moved forward. In short, Hastings chose to listen and to be honest. 3 The lesson is simple: when you don’t listen to your customers, you seriously risk losing them.
Leaders in any organization set the tone for the people who work for them, who eventually set the tone for the products and services and customers’ experiences. And in today’s world, every customer’s experience matters more than ever before. THE ROLE OF THE CONSUMER IN CREATING A MORE LIKEABLE WORLD In January, I took my family on the most amazing vacation of my life, to the Beaches Resort in Turks and Caicos. We were there for only four days, but our time was jam-packed with fun activities, the weather and beach were gorgeous, and the staff at Beaches was nothing short of perfect.
Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver by Dave Kerpen