New PDF release: No B.S. Price Strategy: The Ultimate No Holds Barred, Kick

By Dan S. Kennedy

ISBN-10: 1599184001

ISBN-13: 9781599184005

Unfastened -- Insider’s Circle Trial club, e-newsletter, Audio software, unique Webinar sequence, and extra! Take keep watch over of your gains Millionaire maker Dan S. Kennedy and advertising strategist Jason Marrs dare you to think again your each trust approximately pricing and empower you to take a extra inventive, better, daring method of your price—and prosperity. Kennedy and Marrs don’t provide little tips, like new how one can say 50% off, part off, or 2 for 1. They let you know the key to surroundings costs for the best achieve. Then they educate you the way to prevent the final word expense and expense failures—like attracting shoppers who purchase by means of expense. You’ll notice tips to compete with unfastened, how to with out harm, and discover the most important to cost elasticity. most significantly, you’ll grab how one can use fee in your severe virtue and supply your self the ability to be as ecocnomic as attainable. finds: The nine final fee and rate disasters The trick in the back of discounting with no devaluing The five price-related propositions to be troubled with The million-dollar mystery at the back of “FREE” how one can win rate wars with opponents Why rate slicing isn’t the treatment for the recession and what's And extra "All i will say is wow. I have been having a tough time accepting that we will justify a touch greater than ordinary rate for our product until eventually I learn bankruptcy 7. The examples and tales in No B.S. fee ideas made what would routinely be a lifeless learn - enjoyable and engaging. thank you for taking this helpful details and making it enjoyable." —Robin Strickland, Co-Founder,

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Extra info for No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity

Example text

I like free newsletters, information packages, booklets, and even websites. I'm not talking about information that negates your customer's need to use you. I'm talking about information that helps educate the customer. Information that helps the customer understand key issues and identify if they belong in your camp or someplace else. I call this edu-marketing. I say that like it is a new thing, but it's not. Companies have been using educational campaigns to gently woo customers since the dawn of commerce.

She became a part of the field because it was her calling. She would do it even if she did not get paid. She never dreamed that she would become one of the highest paid pediatric Speech Language Pathologists in the country. That came about a while after we moved back to New York. I had become disgusted and disillusioned working at an advertising agency in New York City so I went to work pushing paper and coordinating therapists for the government contracted agency she was working for. I quickly found myself in a mixture of case management and policy.

S. Price Strategy future. " It is the mind we want our customers using when they come to us. We want them to know what they want and have an idea of what it takes to get there. We want them to understand and not be confused. Again, I'm not talking about giving away the farm. I am talking about giving away the basic foundational information and ideas that buyers need to make informed decisions. Every business has this information. Every business should be using this to their advantage. Tell me, what do I need to know to do business with you?

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No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity by Dan S. Kennedy

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