Get Reshaping Your Business with Web 2.0 PDF

By Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle

ISBN-10: 0071643664

ISBN-13: 9780071643665

Integrate net 2.0 traits and applied sciences into the enterprise

Written via a group of specialists from the internet 2.0 neighborhood and Oracle company, this cutting edge advisor offers a blueprint for leveraging the hot tradition of participation in an company environment. Reshaping your online business with net 2.0 bargains confirmed techniques for the winning adoption of an firm 2.0 paradigm and covers the technical suggestions that most sensible follow in particular occasions. you will discover transparent directions for utilizing net 2.0 applied sciences and criteria in a efficient method to align with company pursuits, elevate potency, and supply measurable base line growth.

  • Foster collaboration and speed up info dissemination with blogs and wikis
  • Implement folksonomic ideas to accomplish enterprise intelligence, analytics, and semantic net goals
  • Capture and broadcast connection graphs and job streams through social networks
  • Bring jointly software facts, enterprise analytics, unstructured info, and collaborative interactions in firm mashups
  • Enable wealthy net purposes with Ajax, Ruby on Rails, Flash, FLEX, and different technologies
  • Connect your internet 2.0 surroundings via internet providers, resembling leisure and JSON
  • Ensure safety and compliance management


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Example text

Media theorist Marshall McLuhan’s aphorism, “The medium is the message,” never held so true. 0 tilted dangerously toward medium on the fulcrum of meaning. It was as if relevancy and meaning sprang out of the web page fiat. 0, information posted on the Internet was considered meaningful simply because it was posted on the Internet. Much less attention was paid to the message carried by posted information than was paid to the medium that carried it. But with so much information being added, and increasing all the time, was it all truly useful and accurate?

Where enterprises lacked hipster employees, they put more money into one system or another that had some feature that, if you could just configure it right, the salesperson promised, could do . Concurrently and probably consequently, purchasing at organizational levels lower than the enterprise increased. Departments were more agile and flexible than their parent organizations which often suffered from analysis paralysis. Departments often had control of enough money and development resources to CHAPTER 1: Participation Culture: Opportunities and Pitfalls 11 be able to move ahead in designing, developing, purchasing, and integrating line of business solutions to the real problems they were facing.

These principles are more fully explored in Surowiecki’s The Wisdom of Crowds (see References at the end of this book for source information). While businesses and organizations can bring substantial creativity, focus, and resources to bear on a particular problem or issue, the ability to think outside the box is hampered because, after all, they are the box. It is no surprise that as technology has matured, the participatory and contribution-as-a-right mindset has grown in the realm of the public Internet over the past years.

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Reshaping Your Business with Web 2.0 by Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle

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