By David S. Kidder
Startup Playbook With unparalleled entry to insiders, "New York Times"-bestselling writer and Clickable CEO Kidder stocks the hard-hitting reports of a few of the world's such a lot influential marketers and CEOs, revealing their such a lot heavily held suggestion. complete description
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Extra info for Startup Playbook
We hope that by learning about the “prisms” the founders use to focus their ideas you will be able to select or refine your business idea and strategy to capture the qualities and attributes of other high-growth companies. In many cases, it’s as important to choose what to focus on as what to quit, and when. If your startup idea does not have credible parallels to those offered in The Startup Playbook, you might consider retuning your business thesis, pivoting (changing the direction of your goal), or even deciding to stop altogether, as the opportunity costs and risks may outweigh the commercial potential.
Leverage Communities for an Upward Spiral The secret to a successful startup is that it won’t work until you can persuade other people to do your work for you, to engage in passionate evangelism for your product or service. In some businesses, you can get something even better: a network effect that takes your little idea to a much bigger place in quite a short period of time. It can be based on many different things, including your reputation. The better you get, the more great people will want to come and work for you or simply promote you.
My students’ letters generated the first $30,000 in donations. org is an Internet-based, nonprofit organization that facilitates donations to the specific educational projects of public-school teachers. When teachers post their requests on the site, donors can pick which ones they want to support. org then purchases necessary supplies, provides them to the schools, and generates a line-item budget for the donor, who also receives a thank-you note from the class he or she has assisted. org to secure more than $55 million for 115,000 public-school classrooms—nearly all of them in low-income communities—and “citizen philanthropists” have helped more than two million students around the country.
Startup Playbook by David S. Kidder