By Sharon Whiteley, Connie Duckworth, Kathy Elliott
Why is it that ninety five percentage of all investor financing for brand spanking new companies is going to males? ladies definitely do not lack manageable enterprise rules or the management abilities to cause them to start, but-as the authors, 4 hugely profitable marketers and traders, explain-female creativity and heartfelt dedication on my own do not motivate seed-money selection makers. to cajole those mostly-male panels, a girl must current her concept in ways in which are confirmed to "speak to" males. lamentably, there's as but a scarcity of mentors for would-be girl marketers, no "old girls'" community in position to educate them those skills.Stopping this hole with wit and hard-won knowledge, The outdated women' community divulges the secrets and techniques to start-up and investment good fortune and connects ladies to the assets they will want alongside the way in which. Written with you-can-do-it perspective, The previous ladies' community comprises inspirational and instructive women-in-business tales, self-assessment quizzes, and steered techniques for each level of the entrepreneurial method. A veritable start-up Bible, The outdated ladies' community comes whole with a "tool package" of pattern kinds, records, letters, and templates for worthy agreements, making sure that the following iteration of girl marketers can be admitted to the proverbial locker room of industrial luck.
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Additional resources for The Old Girls' Network: Insider Advice for Women Building Businesses in a Man's World
Eva is one of the first people to market luxury products through direct mail catalogs. Vision 33 Her cosmopolitan upbringing infused her with a passion to bring European style to the United States. " Early on, it wasn't so easy. Eva remembers her first "ah-ha moment" back in 1995. She was two years out of business school when she made a startling observation: Catalog sales were enormous in the United States and yet there were no catalogs that sold luxury goods. Eva knew that Sears, Roebuck and Co.
They believe that their businesses will ultimately be financially rewarding as well as Pioneering Spirit 55 emotionally gratifying, the optimal vehicle for achieving their deepest goals, for making their dreams come true. And often those dreams do come true. Entrepreneurs are in the race to win; as they push themselves to go the distance, they want feedback on their progress as they go. " Entrepreneurs are like that. They want to know how they're doing personally and how their product is being received.
8Wings Ventures LLC had recently invested in this early-stage company and Sharon, enthusiastic about the opportunity, agreed to take on the job of CEO. A fellow business traveler recalled being in another airport with Sharon. "We'd been in Israel for two weeks and were getting ready to come back to the States. All I wanted to do was get a Coke and a slice of pizza, sit down, and wait for the plane. But there was a small retail arcade way down at the other end of the terminal and Sharon could not sit still until she'd traversed it.
The Old Girls' Network: Insider Advice for Women Building Businesses in a Man's World by Sharon Whiteley, Connie Duckworth, Kathy Elliott