The Origin of Competitive Strength: Fifty Years of the Auto - download pdf or read online

By Akira Kawahara

ISBN-10: 4431684190

ISBN-13: 9784431684190

ISBN-10: 4431684212

ISBN-13: 9784431684213

When the conflict ended on August IS, 1945, i used to be a naval engineering cadet on the Kure army backyard close to Hiroshima, Japan. per week later, i used to be demobi­ lized and again to my domestic in Tokyo, lucky to not locate it ravaged by way of firebombing. at first of September, a wide contingent of the Ameri­ can career forces led by means of normal Douglas MacArthur moved its base from Yokohama to Tokyo. close to my domestic I watched a procession of yankee mili­ tary motorcars snaking alongside street 1. This really awe-inspiring cavalcade incorporated jeeps, two-and-a-half-ton vans, and massive trailers fastened with tanks and artillery. on the time, i used to be a 21-year-old pupil within the equipment component to Engineering on the Tokyo Imperial college. observing that magazine­ nificent parade of army autos, i used to be greater than inspired by means of the space in commercial power among Japan and the U. S. That recognition led me to commit my entire existence to the advance of the japanese automobile undefined. I wrote a small article bearing on this incident in Nikkei Sangyo Shimbun (one of the top enterprise newspapers in Japan) on may possibly 2, 1983. The English translation of this tale was once carried within the July three, 1983 variation of the Topeka Capital-Journal and the September thirteen, 1983 factor of the Asian Wall road magazine. The Topeka Capital-Journal headline learn, "MacArthur's Jeeps have been the Toyota Catalyst.

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Additional resources for The Origin of Competitive Strength: Fifty Years of the Auto Industry in Japan and the U.S.

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By the latter half of the 19s0s, 1200-cc long-deck twoton trucks had appeared on the market. Before the Big Five got serious about producing small four-wheeled trucks, the three-wheeled trucks contributed dramatically to ensuring that Japan could transport small loads in the postwar period. I was also placed in charge of the two-wheeled-vehicle industry. This industry got its start by putting an engine on a bicycle. I visited Soichiro Honda of Honda Motors right after the company's start-up of full-scale 11 PROLOGUE motorcycle production.

We needed to do something to rectify the situation. The price of cars produced as a result of MITI's policy of nurturing passenger car businesses was more than twice the yearly income of the average citizen. As I mentioned earlier, most autos were used as taxis or by companies; they were far beyond the reach of the individual consumer. In the 1950s, a foreign currency framework was set up for the import of motor vehicles, and some foreign cars gradually began entering the market. MITI allocated foreign currency to companies evenly, regardless of manufacturing country or type of car, as a way of preventing a particular auto or auto company from establishing too strong a market base.

They clearly demonstrated the high-speed endurance of the new Corona. The Corona overtook its rival, the Bluebird, that year in monthly sales and became the best-selling car in Japan in 1965. It held on to this position until 1970, when it was overtaken by the Toyota Corolla (a new subcompact). " The ultimate victor was the Corona (Chart 1) . Chart 1: Sales of Corona and Bluebird 300,OOOr----------------------------------. : 'c 50,000 => 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 1-4.

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The Origin of Competitive Strength: Fifty Years of the Auto Industry in Japan and the U.S. by Akira Kawahara


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