By MICHAEL C KEITH
The bible for starting radio pros. an entire advisor to the interior workings of radio stations and the radio undefined. Readers new to radio know how every one activity is healthier played, and they're going to understand how it meshes with these of the remainder of the radio station employees. For readers doubtful of profession objectives, this e-book offers a high-quality starting place in who does what, while, and why. The Radio Station information all departments inside a radio station. themes defined contain satellite tv for pc radio, net radio, AM stereo, cable and podcasting. additionally, mergers and consolidation, destiny clients, new electronic applied sciences. This version is loaded with new illustrations, characteristic bins and charges from pros.Going powerful after twenty years, The Radio Station is now in its 7th variation and lengthy thought of the traditional paintings in this audio medium. It continues to be a concise and candid consultant to the interior workings of radio stations and the radio undefined, explaining the features played effectively inside of each well-run station. *Classic and candid consultant to the inner workings of radio stations *Updated to incorporate a dialogue of the podcasting growth *New research of satellite tv for pc radio and its function in radio broadcasting at the present time
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Additional info for The Radio Station, Seventh Edition: Broadcast, Satellite & Internet
20 Satellite radio gives listeners a new digital option. Courtesy XM Satellite Radio. 32 S T A T E O F T H E F I F T H E S TA TE matters? Thank heaven for satellite radio where genuine choice thrives. ” XM programming chief Lee Abrams discounts the potential impact on his medium of terrestrial HD Radio. “I’m pretty sure these guys will screw up HD. ” To compound the competition for the listening audience, cable companies provide in-home music services for most of their subscribers. For example Comcast cable users receive more than 50 channels of music that are often quite niche specific.
Emotional sales pitches were rejected. Stations streamlined costs due to the economic slump. Airshifts were expanded and promotion budgets slashed. ” The total value of radio station sales declined 65 percent in a sixmonth period between 1990 and 1991, and radio revenues dropped 4 percent during the same period, according to statistics in Broadcasting magazine (September 9, 1991). All of this took place during a time when operating expenses rose. 8 billion was paid for 955 radio stations. Cash flow problems were the order of the day, and this resulted (as Ty Ford pointed out) in significant budgetary cuts.
Says former Infinity Broadcasting senior vice president, David Pearlman, “Broadcast radio is locally rooted and the satellite companies can’t fulfill that need at the present time. This will be its saving grace and aid in its ability to withstand this frontal attack. ” Satellite radio is fee driven and offers a wide array of program options, which include an array of famous personalities, among them Howard Stern, Bob Dylan, and Martha Stewart. In all, XM Satellite Radio provides some 150 channels to subscribers while Sirius offers 120 channels.
The Radio Station, Seventh Edition: Broadcast, Satellite & Internet by MICHAEL C KEITH