Get Turning Silver into Gold: How to Profit in the New Boomer PDF

By Mary Furlong

ISBN-10: 0131856987

ISBN-13: 9780131856981

“Mary is an evangelist who has been promoting the dream of the boomer/senior marketplace for over twenty-five years. She knows the buyer section larger than a person, and this booklet displays her insight.” —Guy Kawasaki, dealing with Director, storage expertise Ventures and writer of The artwork of the beginning   “Dr. Mary Furlong is a real visionary. Her insights and industry intelligence are regularly spot on and her notions approximately what to do and the way to do it call for severe recognition from begin marketers to Fortune 500 executives. In Turning Silver into Gold she has performed a masterful task of unveiling a vast variety of well timed and actionable paths to good fortune. I heartily suggest this booklet to a person drawn to gaining a greater knowing, and assembly the myriad wishes, of a maturing population.” —Ken Dychtwald, Ph.D., President of Age Wave, writer of The Age Wave, Age strength, and the facility Years   “Mary Furlong’s booklet has a social center in addition to a enterprise experience. She is attempting to help those who find themselves in company, yet no longer easily for the sake of exploiting a marketplace. including price to lifestyles is as vital to her because it is to us at AARP.” —From the Foreword by means of invoice Novelli, leader government Officer, AARP   “Mary Furlong is a professional at the child Boomer demographic as an instructional, entrepreneur, and marketer. She has plenty to coach approximately how one can effectively achieve and impression this huge, immense market.” —Myrna Blyth, Founding Editor, extra journal   “Furlong screens a real grab of boomer sensibilities, specially these of decency and happiness and the typical solid; whilst she speaks of price further, it's not simply the markup yet how the services or products provides to the excitement of residing correct and well.” —Kirkus company & own Finance record   As they age, America’s seventy eight million child boomers will reside extra energetic, inventive, creative lives than any iteration ahead of them. This represents a very huge, immense enterprise chance. during this e-book, the world’s #1 authority on advertising to “post-50” child boomers deals an entire blueprint for making the most of that chance.   Dr. Mary Furlong unearths step forward product and repair possibilities, and offers you the instruments, assets, ideas, and knowledge you must capitalize on them. She deals strong perception into child boomers’ new lifestage transitions in housing, well-being, health, funds, kin, style, romance, commute, and work–and the recent model offerings they’re approximately to make.   all through, Furlong combines large, authoritative industry study with inspirational tales approximately passionate, tenacious marketers and model leaders who're blazing new trails in those fast-growing markets. You’ll how to section boomer markets, and establish possibilities to innovate solely new different types of goods and providers. You’ll become aware of which revenues and advertising options quite paintings, or even discover possibilities within the mind-blowing all over the world boomer industry.   5 tendencies shaping the following child boomer revolution international markets, sturdiness, lifestage transitions, know-how, and spirituality   From notion to product to financing, and past All you want to execute in your child boomer product/service chance   the hot healthcare revolution, the recent healthcare company How boomers are utilizing the latest concepts to take keep watch over over their well-being futures   intercourse and romance: I’ll have what she’s having the recent sexual revolution: making it consider just like the first time–or higher   settling on households, making connections strong new possibilities in supporting boomers succeed in out and attach   in regards to the writer Dr. Mary S. Furlong is the best authority at the child boomer iteration because it strikes past 50. She based Mary Furlong & affiliates to aid socially and consumer-conscious businesses achieve this turning out to be industry. She is usually govt Professor of Entrepreneurship and girls in management at Santa Clara University’s Leavey tuition of commercial.   sooner than launching Mary Furlong & affiliates, Dr. Furlong based the nonprofit association SeniorNet in 1986. She based 3rd Age Media in 1996, finally attaining greater than million individuals. during the process her paintings for either companies, she raised $120 million in enterprise capital money. She has recommended President Clinton, Congress, the AARP, and company consumers together with IBM, Johnson & Johnson, Merrill Lynch, Procter & Gamble, and Microsoft.   With the yankee Society on getting older, Dr. Furlong co-produced the winning 2004, 2005, 2006, and 2007 What’s subsequent Boomer enterprise Summits. She was once govt manufacturer of the 2005, 2006, and 2007 Silicon Valley Boomer enterprise Summits and $10,000 Boomer marketing strategy Competitions. She is a member of the management Circles of the yankee Society on Aging’s enterprise discussion board on getting older, the nationwide Council on getting older (NCOA), and the AARP. She is additionally an consultant to a number of start-up businesses all excited by the boomer industry.   Dr. Furlong has seemed on CBS, NBC’s this day convey, PBS, and NPR to debate tendencies in getting older andtechnology. She used to be named one of many best 50 businessleaders via Time electronic, and has additionally been commemorated via Fortune Small enterprise journal. Her books contain Grown-Up’s advisor to Computing.

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Nan Forte, interview by author, April 10, 2005. 18. asp. 19. Sean Cunningham (panel discussion, 2005 Silicon Valley Boomer Venture Summit, Santa Clara, CA, June 21, 2005). 20. Thomas Peeks, interview by author, July 15, 2005. 21. Jeff Zimman, email message to author, September 18, 2006. 22. Henry Mahncke, et al. “Memory enhancement in healthy older adults using a brain plasticity-based training program: A randomized, controlled study,” Proceedings of the National Academy of Sciences, 103, no. ) 23.

It’s the number-one cause of disability in the United States. I gained a little weight—from age 30 on, a pound of muscle turns into a pound of fat each year. ” “What you want at 50 is a vacation, a second home, and a fast car. What you get at 50 is the wheels start to come off. ” Segmentation within one market space is a powerful way to understand market opportunity, and this is how Chip and North Castle understand where to invest. Their investment principle is to focus on healthy living and aging, which means deal identification, effective due diligence, value creation, and company synergies in this sector of the market.

For our 47th anniversary, my husband said the best present would be for me to take care of myself. I’d never worked out. I couldn’t walk to the mailbox without stopping three times. Now I’m stronger in every way. ” Thomas put Bonnie on the home page of his website and features her testimonial in one of the four direct mail pieces that he sends out to potential customers. His marketing messages are simple but powerful: “Only your trainer sees you sweat. ” Thomas says the secret to his success “is that my clients know that I really care about them getting into shape.

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Turning Silver into Gold: How to Profit in the New Boomer Marketplace by Mary Furlong


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